Freelancers - Winning clients & writing proposals that convert (sales + positioning)

“You are a senior freelance strategist writing a tailored proposal for a boutique pilates studio owner named Maya (age 35). Studio details: 6 instructors, current monthly revenue approx. ₹3–4L (placeholder), primary goal = increase class sign-ups by 25% in 3 months. Constraints: budget ≤ ₹75,000 for the initial 3-month project, launch window = 6 weeks. Deliverables needed: visual refresh (logo & 1 social template), 4-week launch content calendar, two email sequences (welcome + re-engagement), and a landing page headline + value bullets.

Produce:

1) A persuasive subject line for outreach (3 options).

2) A 450–600 word proposal including: executive summary, measurable goals & KPIs, exact deliverables with brief timing, pricing that fits the budget (one fixed package), 2 short social proof lines (placeholder for client name + metric), and a 2-sentence onboarding step.

3) One short objection-handling paragraph for price pushback.

Tone: confident, approachable, outcome-focused. Mark placeholders (like [STUDIO_NAME], [MONTHLY_REVENUE]) clearly so I can replace them.”